Poster Revisions

I’ve made some changes to my posters since I finished them last semester. When I would have a critique on all the components of my thesis so far, I received some comments about the cohesiveness of my posters and how they could do better.

I recently had a meeting with Sebastian Ebarb who is a former Design Director for the City of Boston and a current professor at Northeastern who helps Native American designers like me. He mentioned how the elements in my posters are great but some of them are shown only once or twice and not throughout all six, such as the lines in the poverty poster and the halftone over the images. I spoke with my professor about all the feedback I received from Sebastian, and he helped me understand my next steps. We agreed that all I needed to do was make sure at least two of them connected with these elements. For example, posters 1 and 2 could share the same elements while the others don’t need to, if that makes sense. To do this, I added the lines to a couple more posters where I saw fit, so half of the posters now had the same lines, and I added halftone on the images that didn’t have them.

We also agreed that there needed to be an established mark for my posters so that someone who saw one poster on some street could see another poster later and be able to connect the two. To accomplish this, I highlighted the common phrase of “Our first people” in each of the posters by changing the font color for those words. Not only is this shown on every poster but it’s also the name for the campaign, so I found this to be the best way to accomplish this. As I was working on that piece of feedback, I also decided to come up with a logo to be another established mark that could be shown on every single part of the project, not just the posters. It includes OFP, short for the name of the campaign, with three strands, circled around the letters. I chose the three strands to act as the braid in Native American culture, which represents the mind, body, and soul also referenced in the Sweetgrass shirt design in the campaign.